Mobile nav search icon Mobile nav toggle icon Mobile nav close icon

New World New Wave

Thoughtfully Made Whiskey, Soul Music, and a Very Good Time

Drink

In Partnership with

Come to our next event: we are hosting the UK launch of Westland Whiskies, which will feature award-winning Master Distiller Matt Hofmann and a tasting session you'll never forget.

Westland Tasting Event

Join The Book of Man for an event celebrating the UK launch of the whiskey range from Seattle's Westland Distillery. Matt Hofmann, their Master Distiller will be taking us through their range, talking about the American single malt market and answering questions. Food will be provided and American soul will be spun by DJ Iraina Mancini.

www.eventbrite.co.uk

Remember when everyone and his mother – well, our mother at least – when a bit doolally for Japanese whisky? It was huge for a good while, and seemed like a fad until you tried it, then you bought all you could. Well, the sort of buzz created by that is set to be surpassed by a new wave of American single malts which are disrupting the market with critically-acclaimed whiskies to match anything out there, and have a certain rugged soulful charm all their own. ‘Thoughtfully Made’ is the tagline for the leading light in this wave, Westland Distillery, and The Book of Man is proud to say we are hosting a thoughtfully curated event to celebrate the launch of Westland in the UK on 25th September.

It will feature their Master Distiller and co-founder, Matthew Hofmann, taking us through a tasting of the range – American Oak, Peated and Sherry Wood –  before sitting down with Book of Man Editor Martin Robinson to talk about Westland’s success story, the magic of the process and the new wave of American single malts. It represents a rare chance to learn more about whiskey and what it takes to be an entrepreneur in this market, from one of the best. Matt has diplomas in distilling from institutes in London and Edinburgh and is one of the founding members of the American Single Malt Whiskey Commission. In 2015 he became the second distiller ever to be named a Rising Star by StarChefs magazine, and was recognised by Forbes as one of America’s 30 under 30 tastemakers. In 2016 he received the American Master Distiller of the Year award by Whisky Magazine. The man has serious credentials. 

This special event will take place at the Filson store – a fellow Seattle brand – in London, and tickets are sure to go fast so don’t miss out. On the night there will be an exclusive set by DJ and Soho Radio presenter Iraina Mancini who will be treating us to some American soul classics. Oh, and did we mention the food? Food. There’s food.

Come to an evening of inspiration and community and be ahead of the curve with this new development. As Matt says, “American whiskey is booming and with Westland leading the way, the rapid growth in American Single Malt is proving that there’s more to whiskey in this country than just bourbon and rye. There are now over 130 producers of single malt in America and the category is poised to be the next big thing in whiskey.” 

Ticket link below…

Follow Westland on Instagram.

Westland Tasting Event

Join The Book of Man for an event celebrating the UK launch of the whiskey range from Seattle's Westland Distillery. Matt Hofmann, their Master Distiller will be taking us through their range, talking about the American single malt market and answering questions. Food will be provided and American soul will be spun by DJ Iraina Mancini.

www.eventbrite.co.uk

Read next

Dwayne Fields in Jason Fox’s Wild ...

Adventure 1 month ago

Read next

What is American single malt whiskey?

Drink 3 years ago

Related articles


Drink, Mental Health

loneliness54% of Brits say connections with strangers in pub...

Martin Robinson

6 months ago

Drink, Relationships

MasturbitterMasturbitter: the beer that wants to get men takin...

Martin Robinson

9 months ago

Drink

celebrate thanksgivingCelebrate Thanksgiving with BRIX x Westland Whiskey

Martin Robinson

1 year ago

Drink

Agua de madreGut health in a can: meet the new sparkling water ...

Martin Robinson

1 year ago

Drink

Mount Gay single estateIs this the world’s most luxurious rum?

Martin Robinson

1 year ago

Drink

Prime Time LagerHow Made in Chelsea made Prime Time Lager

Martin Robinson

1 year ago

Drink

Bladnoch Vinaya – a deeper, cooler kind of w...

Martin Robinson

1 year ago

Drink

Father's day drink giftsFather’s Day Drink Gifts for 2023

Martin Robinson

1 year ago

Drink

earth day artEarth Day art – Bruichladdich style

Martin Robinson

1 year ago

Drink

GROWN sparkling wine – a drinks company on a...

Martin Robinson

1 year ago