Leonardo DiCaprio invests in sustainable Champagne Telmont
Leonardo DiCaprio has bought an equity stake in one our favourite leading sustainable brands, Champagne Telmont.
Champagne Telmont have announced that Leonardo DiCaprio has come on board as an investor in the company. It is a perfect fit, you might say, for the environmentalist actor to join with a brand who have Au Nom de la Terre, “In the Name of Mother Nature,” at the heart of their messaging. Champagne Telmont have really been impressive with their intent on creating the most sustainable, organic champagne, and are heavily focused on preserving their land and its biodiversity. It aims to convert its entire vineyard to 100% organic agriculture by 2025 and assist its partner growers with the full conversion of their vines by 2031. This initiative constitutes a major breakthrough for Champagne, where today less than 4% of the vineyard is certified organic.
This transformation entails renouncing the use of all herbicides, pesticides and chemical fertilisers, and is clearly why DiCaprio was enticed by them. He commented: “Champagne Telmont, together with its partner wine-growers, has set its sights on producing 100% organic champagne, ensuring a completely sustainable production lifecycle in the coming years. From protecting biodiversity on its land, to using 100% renewable electricity, Champagne Telmont is determined to radically lower its environmental footprint, making me proud to join as an investor.”
A delighted, Ludovic du Plessis, Chairman & Shareholder of Champagne Telmont added, “Leonardo DiCaprio’s decision to become a shareholder sends Telmont a strong message of support that will encourage us as we carry out our ambitious plans. We share the same convictions and the same commitment to protecting the environment. The House has one foot in tradition and the other in modernity, but both firmly rooted in the terroir! We aim to act in the name of Mother Nature in everything we do.”
The House of Telmont are also pursuing other leading initiatives to show what sustainability should really mean going forward. Since June 2021, Telmont has banned gift boxes with the belief that the best packaging is no packaging. The House also ceased buying clear bottles, made from 0% recycled glass, to rely solely on classic green champagne bottles made from 85% recycled glass. They 100% renewable electricity and has totally eliminated air freight for its supply and distribution and will select transporters according to their CSR score.
Impressive stuff all round. All round to Leo’s place for a celebration…right?
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