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Get Real Project
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The Get Real project: changing fashion for men

Our Get Real Project aims to promote better well-being for men today by showing a more realistic way to be. Get real, get involved.

Dadcore guide
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A Guide to Dadcore

Dads are cool as hell and don't you forget it. Yes, while actual dads are ashamed of having lost their cool, the rest of the world is trying to cultivate that 'ashamed of having lost their cool' cool.

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Masters of the air jacketsAviator jackets for Masters of the Air fans

Martin Robinson

9 months ago

Masculinity, Style

Jeremy Allen White's shootJeremy Allen White’s campaign: why is it ok ...

Martin Robinson

10 months ago

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Skirts for menThe best skirts for men to buy

The Book Of Man

1 year ago

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Technical jackets for menTechnical jackets for men

Martin Robinson

1 year ago

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The best necklaces for men

Martin Robinson

1 year ago

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Menswear sales – the best buys right now

Martin Robinson

1 year ago

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The Best Alternative Sunglasses For Men

Martin Robinson

2 years ago

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10 Stylish Items To Help You ‘Explore Your N...

Martin Robinson

2 years ago

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The North Water style – get the look, not th...

Martin Robinson

3 years ago

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Aquashorts for more stylish Wild Swimming

Martin Robinson

3 years ago

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The Entrepreneur Uniting Mental Health & Outd...

Martin Robinson

3 years ago

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BearMade: Bags for A Better Life (and Planet)

Martin Robinson

3 years ago

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ProfessorProfessor Green: “Sometimes we forget about ...

Martin Robinson

3 years ago

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poet JJ BolaThe magic is in the journey, not the destination

The Book Of Man

3 years ago

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Ben James“You are significantly more than your physiq...

The Book Of Man

3 years ago

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Locksmith“The journey counts the most.”

The Book Of Man

3 years ago

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Own Your FutureThe launch of our ‘Own Your Future’ pr...

The Book Of Man

3 years ago

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ThruDarkSpecial Forces Style: Inside ThruDark

Martin Robinson

3 years ago

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Join our new project to help young men into work

Martin Robinson

3 years ago

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Dresses for menThe best dresses for men to buy

The Book Of Man

4 years ago

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Lockdown the WFH look

The Book Of Man

4 years ago

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The Best Down Puffer Jackets for Winter

Mark Sandford

4 years ago

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Cutting hair and saving lives

Martin Robinson

4 years ago

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J’adore plus-sized model speaks out on male ...

The Book Of Man

4 years ago

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Stylish Face Masks For Admirable Men

The Book Of Man

4 years ago

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British vintage boxingBritish Vintage Boxing Gear – Cool As F*ck

The Book Of Man

4 years ago

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Sugarcane shoesThese sugarcane shoes help clean oceans

Tom Bailey

5 years ago

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CALM charityCALM’s Style Launch for World Mental Health Day

The Book Of Man

5 years ago

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Dashing TweedsThe London tailors with a need for tweed

Tom Bailey

5 years ago

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Dad bodHow To Get A Dad Bod if You’re Childless

Martin Robinson

5 years ago

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Maison de Choup“There are millions of young people who need...

Martin Robinson

5 years ago

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Box & ScandalUnderwear for the Non-Six Packed

Martin Robinson

5 years ago

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Perry Ellis in the UKAmerican streetwear for British stress

Martin Robinson

5 years ago

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ethical footwearEthical footwear to help the homeless

Martin Robinson

5 years ago

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American workwear for insecure days

Martin Robinson

6 years ago

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TOMS sneakersTOMS Exclusive video: Hairdresser to the Homeless

Martin Robinson

6 years ago

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Glasses for your anxietiesPick the right glasses for your anxieties

Martin Robinson

6 years ago

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Jack NicholsonHollywood icons wearing sunglasses

Tom Bailey

6 years ago

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Tiger of Sweden menswearFor Those Uncomfortable With Uptight Tailoring

The Book Of Man

6 years ago

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Tiger of Sweden Fabion shirtBuy of the Day: Fabion Shirt by Tiger of Sweden

The Book Of Man

6 years ago

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TOMS sneakersBuy of the Day: TOMS camo sneakers

Martin Robinson

6 years ago

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Southgate waistcoatGareth Southgate’s Waistcoat Revolution

Martin Robinson

6 years ago

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ShortsThe Anxious Shorts-Wearer’s Checklist

Martin Robinson

6 years ago

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unisex sunglassesGender neutral sunglasses we love

Tom Bailey

6 years ago

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Dadcore guideHow dadcore won over fashion

Lauren Sharkey

6 years ago

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Better World Cup T-Shirts To Buy

Lauren Sharkey

6 years ago

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New menswear designerAnyone else fancy more adventurous menswear?

Martin Robinson

6 years ago

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The Best Hawaiian Shirts for Men

Natasha McNamara

6 years ago